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Rowdy Digital / Case study 01

Built to earn the call.

A five-day build for a new Sunshine Coast mortgage-broking business, designed to turn a clear point of view into a confident first conversation.

Commit Lending
Mortgage broker
Sunshine Coast, QLD
Live and lead-ready
Full-width Commit Lending desktop website hero featuring founder Joel Fitzgerald
Live site   Desktop hero
Case file / CL-01
Desktop proof + mobile build
Commit Lending mobile website hero in a phone frame

Commit Lending / Joel Fitzgerald

From a rough idea to a lead-ready brand.

Commit Lending launched as a new business under an established mortgage broker. Joel arrived with a strong brand direction and a handful of reference sites, but no website system to take the business live.

In five days, we turned that concept into a focused homepage with the essential borrower pathways, clear service sections, and a straight route to an introductory strategy call.

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Scrollable Commit Lending website overview with home, services, calculator and booking sections
Live evidence   Scroll to explore

A clear mortgage-broker brand turns relevance and credibility into booked strategy calls.

5
Days from direction to launch
1
Clear path to the call
3
Key pages developed

Verified audit evidence

Elite site performance to maximise enquiries.

The Google PageSpeed Insights desktop audit returned a 98 performance score. This supports accessibility, visitor retention, and organic visibility — so prospective borrowers can get to the useful information and take the next step quickly.

Evidence 02
98

Desktop performance

Lighthouse / desktop
Launch audit / supplied result

Commit Lending   Desktop launch audit100 accessibility / 100 best practices / 100 SEO
Full Commit Lending desktop PageSpeed audit showing a 98 performance score

Calculator + booking flow

Clear online signals driving the right enquiries.

A calculator gives prospective borrowers a reason to stay. A clear booking flow gives visitors a low-friction way to take the next step. These were treated as separate, connected parts of the build.

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Key element 01

Calculator: answer a borrower’s first question.

A useful repayment estimate gives prospective borrowers a clearer picture before they book.
Full Commit Lending repayment calculator with loan amount, rate, term and estimated monthly repayment

Key element 02

Booking: make the next move easy.

Calendar booking feeds directly into confirmation and reminder automations for the introductory strategy call.

Centred Commit Lending calendar booking page for an introductory call with Joel
Build consideration / aggregator compliance accommodated
“

Verified client review

“Adam has been an absolute legend to work with. He recently built the new website for Commit Lending and I couldn’t be happier with how it turned out.”

“From the start he just got what I was trying to achieve, made the whole process easy and was always quick to make any changes or answer questions along the way. The finished website is exactly what I had in mind and feels like a proper representation of the business.”

“If you’re looking for someone to build your website who actually cares about the end result, I couldn’t recommend Adam highly enough. Thanks again mate!”

Joel Fitzgerald / Commit Lending / Sunshine Coast, QLD

Indicative investment / from

$2,490+

AUD excl. GST / scope-dependent

A considered broker website with clear borrower pathways, calculator support, and a direct booking route — not a generic template with a calendar bolted on at the end.

Homepage and key service sections
Loan calculator integrated into the design
Calendar booking with confirmation and reminder automations
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Your new site should make the next strategy call easier.

If your current mortgage-broker website is not carrying its share of the borrower conversation, let’s talk about what the right replacement needs to do.

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